Welcome to Web to Store

Search, find & learn everything about the web to store strategy.

Discover how the ROPO concept is transforming the way customers research online and purchase offline.

Web-to-store is a marketing concept where customers are electronically prompted to search for product information via the internet and then make a purchase physically at store. It is also referred to as ROPO — research online, purchase offline.

Web-to-store is the idea of making it easier for consumers to do a product search with an aim of transforming the search process into traffic flow to the stores. Web-to-store is the opposite of the store-to-web, where after going into the store and finding that a specific product is missing; the customer is directed to the manufacturer's website. Is this a trend we are seeing after COVID? Yes it is!

What We Do

Our Services

Data Analysis

According to statistics, about 72% of companies claim that by using a CRM system, they have enhanced opportunities to access relevant customer information.

Customer Retention

The ultimate goal is to try and obtain as much additional knowledge about the target customers as possible in order to create much more effective messages and experiences.

Key Benefits

Web-to-store can help businesses in a number of ways, including: additional sales, the ability to reach more customers, growing brand recognition, and better customer outreach.

Bespoke CRM Systems

If you can't find an available CRM solution to match your business's exact requirements, a customised CRM solution is often the only answer.

Data Insights

CRM statistics you need to know for 2024

Can Web to store be combined with a CRM system for better data and user experience? Data from startups.co.uk

Usability and platform switches: 23% of businesses highlight manual data input as a significant obstacle during CRM implementation and usage (HubSpot).

23%

Implementation issues: Less than 40% of CRM customers achieve end-user adoption rates above 90% (Wheelhouse).

40%

Addressing incomplete data: Salesforce's estimation that 91% of CRM data is incomplete underscores the crucial need for data organisation and accuracy.

91%

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